TRY ONCE
In collaboration with Wieden+Kennedy Amsterdam and R/GA England, our project successfully engaged with a significant number of previously inactive women in Turkey. Out of the 9 million women who had never participated in sports, we managed to reach 1 million and encouraged them to try sports at least once.
Facebook Bot
Using an innovative Facebook Bot, we tailored the experience for each individual based on their interests and capabilities. Through targeted Facebook Messenger ads, we directed them to personalized training, nutrition, and inspiring athlete stories, ultimately motivating them to take that crucial first step towards a more active lifestyle.